color theory

Design color theory

primary color , secondary color, and tertiary
computers generate 3 colors mixed at different hues to make more colors
red 
blue 
yellow
the visible color prospective

each color goes up to a peak at different point of wave length
primary colors
red yellow blue pigment generated colors derived of of there colors



red green blue light generated color are derived from these primary colors of red green and blue

SUBTRACTIVE color pigment darker

ADDITIVE  color light color

secondary mixing primary colors creates other color

tertiary and beyond a secondary color wheel

color mixing 

1. RBY light generated model 
2. RGY pigment generated model
3. CMYK print process model

monochrome tints shades and tones of a single blue
grey scale black and white value

web safe RGB hexadecimal compatible

color modification
TINTS: add white to a pure hue
TONE: add grey to a pure hue
SHADES: add black to a pure color

color harmony complementary

split complementary
analogous colors

triad harmony

tetdradic

quadrilateral

COLOR

1.  palettes
2.  proporties
3. intensive

color increases brand recognition

color effects the mind pink tranquilizes color