Tuesday, September 30, 2014

color theory

Design color theory

primary color , secondary color, and tertiary
computers generate 3 colors mixed at different hues to make more colors
red 
blue 
yellow
the visible color prospective

each color goes up to a peak at different point of wave length
primary colors
red yellow blue pigment generated colors derived of of there colors



red green blue light generated color are derived from these primary colors of red green and blue

SUBTRACTIVE color pigment darker
ADDITIVE  color light color

secondary mixing primary colors creates other color
tertiary and beyond a secondary color wheel

color mixing 

  1. RBY light generated model 
  2. RGY pigment generated model
  3. CMYK print process model

monochrome tints shades and tones of a single blue
grey scale black and white value

web safe RGB hexadecimal compatible

color modification
TINTS: add white to a pure hue
TONE: add grey to a pure hue
SHADES: add black to a pure color
color harmony complementary
split complementary
analogous colors
triad harmony
tetdradic
quadrilateral

COLOR

  1.  palettes
  2.  proporties
  3. intensive


color increases brand recognition

color effects the mind pink tranquilizes color

Tuesday, September 16, 2014

LECTURE: Understanding file format

EVERYTHING in the internet in a compressed file: movies on Netflix, mp3, videos etc.

File formats in digital media



  • All computer documents or files are made in different formats
  • Depending what program you use can be  made into a fie
  • Graphic files like photos are made like compression format so they can be streamed into the internet


Lossy vs Lossles


  • All compression formats will fall into one of the two categories
  • Lossy reduces the image quality or the video and makes it low quality. Losses your data.
  • Lossless makes your file in more universally readable and tries to keep quality right. Use lossless if you want better quality so its easier.

Graphic Formats

  • TIF, JPG,GIF are the most common formats 
  1. GIF-graphic interchange format
  2. TIF- Tag image format
  3. JPG-Photographer expert group
  • PNG is a common web format and is high quality and contains an alpha channel
  • Each format has its advantages

TIF



  • Common format for desktop publishing
  • is lossless file format 
  • not fit for display over the internet


JPG

  • created for  digital photography and works best for photo content
  • is a LOSSY 
  •  can reduce image quality size 10:1without showing significant compression
  • the level of comparison is adjustable
  • GIF is the choice to export a photo like cartoons and graphics
  • Don't save cartoons as JPG


GIF




  • best for graphic images that have flat color 
  • reduces image by indexing color
  • is adjustable to changing color bit levels
  • Contains no DPI data for printing.