identity package

Logo design and development :Llampaca And final logo design

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Logo research : Walmart

The first Walmart logo was created in 1962 and used through out 1964 and was a simply blue text reading Walmart. The reason being that when Walmart first opened it did not have a name or logo that established to they picked a simple text. Starting in 1964 Walmart had an official logo in the font "Frontier Font Logo" and remained the official logo for 20 years up to 1981 and added a hyphen.  At around the same time that the first official logo was made there was a second logo they used that was created two years after the official Walmart logo but died with the original logo in 1981. The second logo they used on employee uniforms and smocks, print advertisements , and in-store signs. However it never appears this way outside of the store, the sign on the front door remained the "Frontier Font Logo" as well as on yearly reports or any other official paper work. After 20 years of a strong going logo they decided they needed  fresher look so they came up with a new logo in 1981-1992. The logo this time was brown and kept the hyphen. In 1992 they once again changed the logo to blue and replaced the hyphen with a star. It was kept until 2008. However many stores still have this logo. Front 2008 to the present day Walmart changed their logo to a different font and added a yellow spark , removing the star/hyphen.

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Logo design

Logo Branding And Identity
developing an understanding of branding framework

Brand is the perceived the emotional corporate image as a whole it is the reputation both claimed and perceived.
 What is Branding 

• A organization brand or branding is essentially their public image
• A designer can create the framework for a brand, color, fonts, artwork,style... but the audience completes the brand through an emotional reaction with it

Branding Example

• Apple is an IT company that project a humanist image, positive corporate ethics, and support of good causes
• When people use the product we connect emotionally 

What is Identity

• Corporate identity is compromised of the visual aspect the form the brand 
• Close attention is paid to executing a constant experience for the viewer

What is Identity design 

• the corporate identity includes strict usage of colors, fonts, graphic elements and other guidelines, usually detailed in a corporate identity guide
• The identity can include the logo , logo variation , business cards , labels, envelopes, letterhead stationary , advertisement, TV, commercials, packaging

What is a logo

• A logo is for identification 
• A logo ids the simplest way a company organization can represent itself, through the use of a mark icon 

Summary

• Brand- The perceived emotional corporate image as a whole
• 
  
• Identity- The visual aspects the form part of the overall brand
• 
  
• Logo- Identifies a business in its simplest form via use of a mark or icon

Logo Design 

Use line quality and graphic

Why vector art

• We create logos as a vector are because it is flexible , powerful and easily edited this is important when clients want to make changes
• Vector art can be scaled up infinitely without loosing quality!

Pencil to Vector

• Create a logo design requires many phases
• Many meetings and review sessions are required to arrive at a design that works
• Converting a simple pencil sketch to vector art requires establishing graphic style color, line shape and typography

Final art : Graphic style

• Decide what your "graphic style" will be
• Will it be bold,simple, cute?
• Will it be sleek, technical and sedate?
• Will it be high tech
• Choose what fits your concept and market
• There is a wide range of style to choose

Final Art Line quality

• Line quality refers to the smoothness and precise nature of your lines
• We use the pen tool to create smooth perfect lines.

Line shape

• If you have line art in your logo your line shape is important!
• Do you want an artistic look to your line? TRy a custom"art brush" from the brush library in AL

Color matters 

• color Makes a huge difference , use colors that are appropriate for your design

Logo design rules

• Describable
• effective without color
• memorable
• scalable

Design style

• style 1: Typeface focused. This style relies on a typeface to create the logo design creativity is utilized in the proximity, contrast ,color.
• style2:Mixing typefaces. This style uses 2 different type faces to create the logo design. Strive to create a balanced design typeface that are too similar will lack contrast in style
• style 3: Typeface plus graphic element.This style uses simple graphic elements in addition to the typeface to create an emphasized and balanced design, Graphic elements remain abstract. 
• style 4: Typeface plus shapes/symbols. An even balance between art and typography is achieved in this style.
• style5:graphic focused design. In this design the graphic element are the focus or dominant aspect of the design , the typeface plays a supporting role.

cake box packaging

ROP Career Skills

How to write a great resume

Your ROP Portfolio

A portfolio contains three or more of your  best work examples and a written explanation of each piece

• Letter of introduction
• Resume
• List of references
• Letter of recommendation

Job seekers Trifecta

• Solid well written and designed resume
• An equally well crafted list of positive references
• A flawless hand written job application

Your resume should have 

• Who you are and how you  can be contacted
• Your job objective
• Your level of education
• Your work history or experience
• Your special skills and abilities

Edit and refine your resume

• Take time to write your resume 
• No typos use spell checker 
• No mistakes look for double words grammar errors
• No misleading information
• Format your text for easy reading and searching

Resume Writing Tips 

• List most recent job experience first 
• List most important stuff first 
• Leave out the obvious
• Avoid negativity
• Go with what you got: summer jobs , volunteer, clubs
• Don't have a degree or diploma? State you estimate the date of completion
• Proof read ask at least 3 people to read your resume in detail to spot mistakes .

Style can vary 

• Just keep it professional , well organized and easy to read

ROP Portfolio Handbook

• Contains tips and guides for all aspects

How to get started

• Find a program to write your resume with . such as word, google docs or pages
• Think of what ideal job might be this summer or in the future, align your resume info and objectives to the job
• Use the resume template in the ROP portfolio handbook and list all important details

inspirational quote

initial letters

sugar skull

spongebob

design: typographic notes

Design
Typography
Fonts are the clothing that our ideas wear


Serif text is much easier to read for the human eye
sans serif is harder to read for human eyes

some designers say the font should express the emotion of the word

 when you are creating you want your font to be legible , the intensity of the color should also be considered
you should use fonts that are appropriate
people can make a living out of making their font for companies
SERIF VS SANS SERIF
serif: paragraphs and reading
sans serif: for tittles, business cards

Too many fonts will spoil a design and confuse the reader. Have two fonts that contrast well not 5 different fonts
Fonts that are too similar cause ambiguity. Make your design look cleaner.

All caps IS HARD TO READ AND PEOPLE CAN THINK YOU'RE CRAZY it is only appropriate on magazine title , business names . Its equivalent to shouting its not design.

Left alignment reads easiest and consider eye flow as it moves down the page, you want the flow to be as easy as possible. Left align is better right align is just weird have proper color choices

Emphasis:use these tolls with discretion and without disturbing eye flow. you can use a little bit a color to attract but not too much.

Integrity:avoid stretching or distorting type. You destroy their integrity.

Weight: strive for a sense of balance. Having balance in a design is a good skill

The Mac is not a typewriter
Kerning and tracking are related and refer to the spacing between characters to achieve a pleasant result.

Large text blocks are called rags . Easier to read and pleasing.

color pallete

color wheel

color wheel

color theory

Design color theory

primary color , secondary color, and tertiary
computers generate 3 colors mixed at different hues to make more colors
red 
blue 
yellow
the visible color prospective

each color goes up to a peak at different point of wave length
primary colors
red yellow blue pigment generated colors derived of of there colors



red green blue light generated color are derived from these primary colors of red green and blue

SUBTRACTIVE color pigment darker

ADDITIVE  color light color

secondary mixing primary colors creates other color

tertiary and beyond a secondary color wheel

color mixing 

1. RBY light generated model 
2. RGY pigment generated model
3. CMYK print process model

monochrome tints shades and tones of a single blue
grey scale black and white value

web safe RGB hexadecimal compatible

color modification
TINTS: add white to a pure hue
TONE: add grey to a pure hue
SHADES: add black to a pure color

color harmony complementary

split complementary
analogous colors

triad harmony

tetdradic

quadrilateral

COLOR

1.  palettes
2.  proporties
3. intensive

color increases brand recognition

color effects the mind pink tranquilizes color

Looping tokyo ghoul gif

SOUL EATER : black star gif

bouncing ball gif

photoshop layers

Trees