Logo design

Logo Branding And Identity
developing an understanding of branding framework

Brand is the perceived the emotional corporate image as a whole it is the reputation both claimed and perceived.
 What is Branding 

• A organization brand or branding is essentially their public image
• A designer can create the framework for a brand, color, fonts, artwork,style... but the audience completes the brand through an emotional reaction with it

Branding Example

• Apple is an IT company that project a humanist image, positive corporate ethics, and support of good causes
• When people use the product we connect emotionally 

What is Identity

• Corporate identity is compromised of the visual aspect the form the brand 
• Close attention is paid to executing a constant experience for the viewer

What is Identity design 

• the corporate identity includes strict usage of colors, fonts, graphic elements and other guidelines, usually detailed in a corporate identity guide
• The identity can include the logo , logo variation , business cards , labels, envelopes, letterhead stationary , advertisement, TV, commercials, packaging

What is a logo

• A logo is for identification 
• A logo ids the simplest way a company organization can represent itself, through the use of a mark icon 

Summary

• Brand- The perceived emotional corporate image as a whole
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• Identity- The visual aspects the form part of the overall brand
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• Logo- Identifies a business in its simplest form via use of a mark or icon

Logo Design 

Use line quality and graphic

Why vector art

• We create logos as a vector are because it is flexible , powerful and easily edited this is important when clients want to make changes
• Vector art can be scaled up infinitely without loosing quality!

Pencil to Vector

• Create a logo design requires many phases
• Many meetings and review sessions are required to arrive at a design that works
• Converting a simple pencil sketch to vector art requires establishing graphic style color, line shape and typography

Final art : Graphic style

• Decide what your "graphic style" will be
• Will it be bold,simple, cute?
• Will it be sleek, technical and sedate?
• Will it be high tech
• Choose what fits your concept and market
• There is a wide range of style to choose

Final Art Line quality

• Line quality refers to the smoothness and precise nature of your lines
• We use the pen tool to create smooth perfect lines.

Line shape

• If you have line art in your logo your line shape is important!
• Do you want an artistic look to your line? TRy a custom"art brush" from the brush library in AL

Color matters 

• color Makes a huge difference , use colors that are appropriate for your design

Logo design rules

• Describable
• effective without color
• memorable
• scalable

Design style

• style 1: Typeface focused. This style relies on a typeface to create the logo design creativity is utilized in the proximity, contrast ,color.
• style2:Mixing typefaces. This style uses 2 different type faces to create the logo design. Strive to create a balanced design typeface that are too similar will lack contrast in style
• style 3: Typeface plus graphic element.This style uses simple graphic elements in addition to the typeface to create an emphasized and balanced design, Graphic elements remain abstract. 
• style 4: Typeface plus shapes/symbols. An even balance between art and typography is achieved in this style.
• style5:graphic focused design. In this design the graphic element are the focus or dominant aspect of the design , the typeface plays a supporting role.