developing an understanding of branding framework
Brand is the perceived the emotional corporate image as a whole it is the reputation both claimed and perceived.
What is Branding
- A organization brand or branding is essentially their public image
- A designer can create the framework for a brand, color, fonts, artwork,style... but the audience completes the brand through an emotional reaction with it
Branding Example
- Apple is an IT company that project a humanist image, positive corporate ethics, and support of good causes
- When people use the product we connect emotionally
What is Identity
- Corporate identity is compromised of the visual aspect the form the brand
- Close attention is paid to executing a constant experience for the viewer
What is Identity design
- the corporate identity includes strict usage of colors, fonts, graphic elements and other guidelines, usually detailed in a corporate identity guide
- The identity can include the logo , logo variation , business cards , labels, envelopes, letterhead stationary , advertisement, TV, commercials, packaging
What is a logo
- A logo is for identification
- A logo ids the simplest way a company organization can represent itself, through the use of a mark icon
Summary
- Brand- The perceived emotional corporate image as a whole
- Identity- The visual aspects the form part of the overall brand
- Logo- Identifies a business in its simplest form via use of a mark or icon
Logo Design
Use line quality and graphic
Why vector art
- We create logos as a vector are because it is flexible , powerful and easily edited this is important when clients want to make changes
- Vector art can be scaled up infinitely without loosing quality!
Pencil to Vector
- Create a logo design requires many phases
- Many meetings and review sessions are required to arrive at a design that works
- Converting a simple pencil sketch to vector art requires establishing graphic style color, line shape and typography
Final art : Graphic style
- Decide what your "graphic style" will be
- Will it be bold,simple, cute?
- Will it be sleek, technical and sedate?
- Will it be high tech
- Choose what fits your concept and market
- There is a wide range of style to choose
Final Art Line quality
- Line quality refers to the smoothness and precise nature of your lines
- We use the pen tool to create smooth perfect lines.
Line shape
- If you have line art in your logo your line shape is important!
- Do you want an artistic look to your line? TRy a custom"art brush" from the brush library in AL
Color matters
- color Makes a huge difference , use colors that are appropriate for your design
Logo design rules
- Describable
- effective without color
- memorable
- scalable
Design style
- style 1: Typeface focused. This style relies on a typeface to create the logo design creativity is utilized in the proximity, contrast ,color.
- style2:Mixing typefaces. This style uses 2 different type faces to create the logo design. Strive to create a balanced design typeface that are too similar will lack contrast in style
- style 3: Typeface plus graphic element.This style uses simple graphic elements in addition to the typeface to create an emphasized and balanced design, Graphic elements remain abstract.
- style 4: Typeface plus shapes/symbols. An even balance between art and typography is achieved in this style.
- style5:graphic focused design. In this design the graphic element are the focus or dominant aspect of the design , the typeface plays a supporting role.
